According to this press release visitors to the Network Solutions website will now also be able to purchase premium names from the NameMedia network of domains, including AfternicDLS.
afternic, afternicDLS, buydomains, network solutions, press release, Up to the MinuteShare This
Todd Mintz for SEM PDX writes:
The Asbury Park Press is one of 83 Gannett Newspapers and the domain name was purchased back in 1994 when an “app” wasn’t nearly as important a term/phrase as it is now.
What would this domain be worth to a propsective purchaser? 2 Million? 5 Million? 10 Million? More?
However, App.com wouldn’t just be a domain sale, it would be a heck of a business opportunity for someone (in the same vein as Cowboys.com except many times better).
It appears that the domain name is owned by an arm of Gannett and a $10 million domain sale might cause them to yawn. But, what if under the right management, App.com could be developed into a $100 Million business in which Gannett could be a partner? A $500 Million business? A Multi-Billion Dollar business? Would they still not care?
Gannett already owns Asburyparkpress.com and they could rebrand that domain as the flagship domain of the newspaper. All the content on App.com can be 301′ed to Asburyparkpress.com and though it would be one heck of an ugly job, the transition is technically doable since other than the home page, the old website and new need not share any common page names.
Will Gannett ever realize the amazing business opportunity they possess with this domain name?
For many of us, being in the PPC business, we understand the importance of matching user’s intent to related content. Todd is making a valid point here. Owners of generic domains which use the domain for other purposes then the generic meaning of the domain should rethink the usage on their website. They could use a different domain for their brand and link from the top of the generic domain to another domain. In many of these instances, the potential usage, as in the example above, may provide better opportunities then the current existing business. Last I heard, the newspaper industry is declining rapidly.
Do you know of any other such cases, examples? And if you were to visit App.com, what would you expect the content on the website to be?
This small microcosm of hockey as a business in the world of pro sports exemplifies how much of an infancy stage businesses are with their online marketing strategies. In 5 to 10 years, how many players do you think will have their own player site featured on NHL.com? Your name is your brand in whatever profession you are in. We are all salespeople.
(Photo by Michael Erhardsson Flickr.com )
S. Granville-Smith, InsideDomaining.com
This small microcosm of hockey as a businness in the world of pro sports exemplifies how much of an infancy stage businesses are with their online marketing strategies. In 5 to 10 years, how many players do you think will have their own player site featured on NHL.com? Your name is your brand in whatever profession you are in. We are all salespeople.
(Photo by Michael Erhardsson Flickr.com )
S. Granville-Smith, InsideDomaining.com
I just read a really interesting series of posts from an advertiser's perspective at SPHINN (http://sphinn.com/story/11084) (Internet Marketing News and Discussion Forums) that related to my previous articles on Traffic Quality. You guessed it, the articles got me thinking again about traffic quality….
My first port of call was Google…
Comical! For every adversity lies an equal or greater benefit… Calvin Ayre’s Bodog.com domain name loss has turned into an entertaining and masterful marketing campaign that has boosted BoDog searches on Google. Mr. BoDog has even challenged the patent troll to 3 rounds in the ring for a $1 million purse to get the domain name back. The BoDog fight continues but it it doesn’t seem like it will happen in the ring. Calvin Ayre is saying “bock bock chicken” to the patent troll who has not accepted the million dollar BoDog fight challenge.
S. Granville-Smith, InsideDomaining.com
“With the Internet still in its infancy, today’s successful Internet companies have come a long way from those of the “bubble” era. They consist of strong survivors whose core was built during those first years, leading offline corporations adapting online and exciting, new and profitable players that have emerged very rapidly. Underlying all of them are some core principals: recognition of the value of a memorable and strong Internet brand and address; recognition that the most important aspect of any successful Internet business is to build a strong audience, defined by loyalty, participation and conversion rate; the prominent role that users play in developing Internet businesses (also known as user-generated content, social networks, or, just Web 2.0); leveraging and embracing the open-walled /open-sourced environment to rapidly and cost-efficiently build Internet businesses; and a strong understanding of basic Internet marketing, including search engine optimization, keyword buying and arbitrage, and affiliate and viral marketing. This discussion will center on the importance of applying these principles to create the successful Internet companies of tomorrow.”- InternetRealEstate.com
