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Archive for September, 2009
Nominet, the national registry for .uk domain names, has appointed Simon McCalla as Director of IT.
At 7.00 am on Tuesday 6 October 2009 we will have a systems outage lasting about an hour when we will be deploying software upgrades. During this time Online Services and EPP will be unavailable. The Automaton will not process email requests, but they will be received and queued for processing when it restarts.
All other Nominet systems will continue to work as normal during this period.
Top 25 Retail Sites
Compete.com lists the Top 25 producing retail sites (July 2009 stats). The power of naming and branding is exemplified by the use of short 2-3 letter domain names (acronym domains) as well as 4+ letter, one word, generic domain names developed strategically into household brand names through brand development and high recall advertising.
The following companies were smart, sharp and aware enough to create a naming and branding strategy through short domains and generic names by developing them into memorable global brands.
- HP.com
- CVC.com
- QVC.com
- Target.com
- Amazon.com
- Staples.com
- BestBuy.com
Short domain names are the trophy vanity domains of the future. Naming strategies for offline and online marketing are more important than ever with the emerging on-the-go mobile Web, where Internet users appreciate the convenience of speed and recall. Short and generic domain advertising is an effective, “keep it simple stupid” strategy with evidence of proven results. The shorter names offer quick keypad input access from mobile devices, netbooks, laptops and PCs. And let’s not foreget about the promising future of intercative smart Internet TV to boot. What are your thoughts?